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Why the Holidays Are the Best Time for Athlete Outreach (And How to Stand Out in a Coach's Inbox)

The holiday break is pure gold for recruitment outreach

Dec 28, 2025

5 min read

Why the Holidays Are the Best Time for Athlete Outreach (And How to Stand Out in a Coach's Inbox)

RMG

Admin


Picture this: It's December 27th, and while you're still in your pajamas enjoying leftover Christmas cookies, Coach Martinez is finally sitting down with his coffee to tackle the 200+ emails that have been piling up in his recruiting inbox. For the first time in months, he's got uninterrupted time to really dig into prospect profiles and watch highlight reels without the chaos of practice schedules and game prep.

Here's the thing most athletes and families don't realize: the holiday break is pure gold for recruitment outreach. While everyone else is taking a break from the recruiting grind, smart athletes are quietly making moves that can change everything.

Why Coaches Are Actually More Available During the Holidays

Let's be real: during the regular season, college coaches are absolutely swamped. Between practices, games, travel, and recruiting events, they're lucky if they can respond to urgent emails, let alone dive deep into new prospect research.

But the holiday break? That's different. Here's what's happening behind the scenes:

Coaches finally have breathing room. No practice schedules. No game film to review for this weekend's opponent. No recruiting events to prep for. Just time to focus on building their future roster.

Administrative deadlines create urgency. Many programs use the holiday break to finalize their recruiting boards for the upcoming signing periods. Coaches are actively looking for prospects who might have flown under the radar.

They're actually checking email. During busy seasons, coaches might scan subject lines and flag important messages for later. During break, they're actually opening, reading, and responding to recruiting emails.

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The Competition Factor: Why Everyone Else Stops Emailing

Here's where it gets really interesting. Most athletes and families make a huge mistake during the holidays: they completely stop their outreach efforts.

The thinking goes something like this: "Coaches are on vacation, so there's no point in emailing them right now. We'll pick it back up after New Year's."

This is exactly backwards.

While your competition is taking a break, coaches are working through months of backlogged recruiting materials. When they see a well-crafted email from a serious prospect who clearly understands the game, it stands out like a beacon.

Think about it: if a coach receives 50 recruiting emails on a typical Tuesday during the season versus 5 emails during winter break, which batch do you think gets more attention per message?

Perfect Timing: When to Send Your Holiday Outreach

Timing isn't just important: it's everything. Here's the strategic approach that actually works:

The Sweet Spots

December 26-30: Coaches are settled into their break routine but haven't mentally checked out yet. They're in "productive downtime" mode.

January 2-5: Everyone's back from vacation but before the full chaos of winter practices and recruiting events kicks back in.

Mid-morning sends (10 AM - 12 PM): Coaches are likely drinking their coffee and catching up on communications.

Timing to Avoid

December 24-25: Family time is sacred, even for coaches.

New Year's Day: Let them enjoy the bowl games.

Early mornings or late evenings: Respect work-life boundaries.

Crafting Messages That Actually Get Read

Your holiday outreach isn't just about timing: it's about standing out with substance. Here's how to write emails that coaches actually want to open and respond to:

Subject Lines That Work

❌ "Happy Holidays from John Smith"
✅ "2025 QB Film Review - John Smith (Central High)"

❌ "Christmas Greetings and Recruiting Update"
✅ "Updated Stats + New Highlight Video - Sarah Johnson"

The key? Lead with value, not pleasantries. Coaches want to know immediately why they should prioritize your message.

The Holiday Message Framework

Opening: Brief, respectful holiday acknowledgment (one sentence max)

Value proposition: New accomplishments, updated stats, or improved film since your last contact

Specific ask: Clear next step you want the coach to take

Professional close: Appreciation for their time, not holiday wishes

Here's a template that works:


Subject: Updated Junior Film + New Bench Press PR - Mike Rodriguez (West Valley HS)

Coach Thompson,

Hope you're enjoying the break. I wanted to share some updates from my junior season while you have time to review new prospects.

Since our last contact in October:
- Led team to state quarterfinals (season stats: 2,847 passing yards, 31 TDs)
- Increased bench press to 225 lbs (from 205)
- Updated highlight video with playoff film

My recruiting profile with all current information is here: [link]

Would love to discuss how I could contribute to your program. Are you available for a brief call in early January?

Best regards,
Mike Rodriguez
West Valley High School
Class of 2026


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Optimizing Your Digital Profile for Holiday Views

When coaches have time to really dig into prospect research, your digital presence better be dialed in. This is where many athletes lose opportunities: their online profiles tell the wrong story or, worse, tell no story at all.

Essential Profile Elements

Updated statistics: Holiday break is perfect for adding final season numbers and any postseason achievements.

Fresh highlight video: Include recent game film, especially if you had a strong finish to the season.

Academic updates: New GPA, test scores, or academic awards.

Character references: Coach recommendations or community service highlights.

Clear contact information: Make it easy for coaches to reach you immediately.

The Recruit My Game Advantage

This is exactly why platforms like Recruit My Game become game-changers during holiday recruiting periods. Instead of frantically updating multiple social media accounts or sending scattered emails with broken links, you have one professional profile that tells your complete story.

Coaches can access everything they need: stats, film, academics, character references: in one place. And when you update your profile with new achievements, every coach who's bookmarked it sees the updates immediately.

Action Steps: Your Holiday Outreach Game Plan

Ready to make this holiday break count? Here's your step-by-step playbook:

Week 1 (December 26-31)

Day 1-2: Update all your recruiting materials

  • Finalize season statistics

  • Create new highlight video if needed

  • Update your Recruit My Game profile with fresh content

Day 3-5: Research and target coaches

  • Identify 15-20 programs that fit your academics and athletics

  • Find specific coach contact information

  • Research recent program news or recruiting needs

Week 2 (January 2-8)

Day 1-3: Execute your outreach campaign

  • Send personalized emails to your target list

  • Space them out over three days (5-7 per day max)

  • Track who you've contacted and when

Day 4-7: Follow-up and engage

  • Respond promptly to any coach replies

  • Connect on social media professionally

  • Continue adding value with new content

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Advanced Strategies: Going Beyond Basic Outreach

Want to separate yourself from every other athlete sending holiday recruiting emails? Try these next-level approaches:

The Goal-Setting Angle

Share specific improvement goals for the upcoming season. Coaches love prospects who are self-motivated and have clear development plans.

The Team Success Story

If your team had postseason success, tie your individual contributions to team achievements. Coaches recruit players who make teams better, not just individual stat collectors.

The Academic Excellence Update

Holiday break is when many athletes receive first semester grades. If you improved your GPA or earned academic honors, this becomes powerful differentiation.

Common Holiday Outreach Mistakes to Avoid

Even with the best intentions, athletes and families make critical errors during holiday recruiting. Here are the big ones:

Sending generic mass emails: Coaches can spot copy-paste messages instantly. Personalization isn't optional.

Over-emphasizing holiday greetings: You're not applying to be their friend: you're applying to contribute to their program.

Ignoring program-specific information: If you're emailing a coach whose team just won a conference championship, acknowledge it. Show you're paying attention.

Poor follow-up strategy: Sending one email and waiting isn't a strategy. Plan your follow-up sequence in advance.

The Parent Perspective: How Families Can Support Holiday Outreach

Parents, your role during holiday recruiting is crucial but often misunderstood. Here's how to help without hurting:

Do This:

  • Help research coach contact information and program details

  • Proofread emails for grammar and clarity

  • Ensure recruiting materials are updated and organized

  • Manage the timeline and follow-up schedule

Don't Do This:

  • Write or send emails on behalf of your athlete

  • Contact coaches directly unless specifically invited

  • Make promises about your athlete's future performance

  • Get emotional if coaches don't respond immediately

The goal is supporting your athlete's outreach efforts, not replacing them.

Measuring Success: What to Track During Holiday Outreach

How do you know if your holiday recruiting strategy is working? Track these key metrics:

Response rate: What percentage of coaches reply to your initial outreach?

Profile views: Are coaches visiting your recruiting profile after receiving your emails?

Follow-up conversations: How many initial emails turn into ongoing dialogue?

Campus visit invitations: The ultimate goal: getting invited for official or unofficial visits.

With platforms like Recruit My Game, you can actually see when coaches view your profile, giving you real-time feedback on your outreach effectiveness.

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Looking Ahead: Setting Yourself Up for Recruiting Success in the New Year

Holiday outreach is just the beginning. The relationships and momentum you build during winter break set the stage for everything that happens during the crucial spring recruiting period.

Plan your spring campus visits based on the responses you receive from holiday outreach.

Prepare for winter and spring sports seasons with the knowledge that coaches are now watching your progress.

Continue building your digital brand with fresh content and achievements throughout the new year.

Your Holiday Recruiting Opportunity Starts Now

Here's the bottom line: while everyone else is taking a break from recruiting, you have an incredible opportunity to get noticed, build relationships, and move your recruitment forward.

The coaches are checking email. The competition is quiet. Your story is ready to be told.

The question isn't whether holiday outreach works: it's whether you're going to take advantage of this annual opportunity or watch from the sidelines while other athletes make the moves that change their futures.

Ready to get started? Create your professional recruiting profile and start building the digital presence that gets coaches' attention. Your dream school might be just one well-timed holiday email away.

The holidays aren't just about getting; they're about giving yourself every possible advantage in the recruiting game. Make this break count.


RMG

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